Retail & E-commerce · Commodity Retail
Precious Metals E-commerce
The gold price moves every day, and the price on the shelf moves with it the same day.
- Modules
- 40
- System addresses
- Running in production
Screenshots
Names and amounts in the screenshots are blurred.
The problem it solves
Ordinary e-commerce never runs into this: the price changes daily, customers sell back through buyback, savings plans keep accruing, and margin turns on each brand’s minting cost. All of it is handled in one place, alongside the outlet network, WhatsApp CRM, and marketing content automation.
System flow
- 01
Price feed
Daily gold and silver prices update and reprice the catalogue
- 02
Storefront
Catalogue and price widgets display current rates
- 03
Order
Customers buy, sell back, or save toward gold
- 04
Payment
Payment is verified and the order queues at the warehouse
- 05
Fulfilment
Stock is adjusted and minting cost applied per brand
- 06
Delivery
Shipped by courier or collected at the nearest outlet
- 07
Follow-up
WhatsApp CRM follows up and requests a review
- 08
Analytics
Revenue, ad performance, and rep results feed reporting
Modules
Modules are grouped the way the system actually works, each with its function spelled out.
Sales10 modules
- Product Catalogue
- Gold and silver by brand, purity, and weight
- Daily Gold Price
- Buy and sell rates refreshed daily
- Price History
- Price charts that inform the buyer's decision
- Purchase Flow
- The customer purchase journey
- Buyback
- Repurchasing from customers at the prevailing rate
- Gold Savings
- Saving incrementally toward redeeming physical metal
- Flash Sale
- Time-limited sales at special pricing
- Cart & Checkout
- Order placement through to payment
- Order Tracking
- Order status customers can follow themselves
- Price Widget
- An embeddable price widget for partner sites
Membership6 modules
- Members
- Member records with tier and purchase history
- Member Signup
- New member registration flow
- Referral Programme
- Commission for members who bring in new buyers
- Referral Leaderboard
- Top referrer rankings as an incentive
- Customer Reviews
- Product ratings shown on the storefront
- Vouchers
- Discount codes with conditions and validity
Store Operations6 modules
- Outlet Network
- Branches, opening hours, and per-outlet stock
- Warehouse Stock
- Physical inventory by product and location
- Shipping & Couriers
- Delivery options with automatic rate calculation
- Per-Brand Minting Cost
- The cost component that sets each product's margin
- Staff Attendance
- Outlet staff attendance
- Rep Performance
- Results by responsible sales rep
Marketing9 modules
- Articles & Blog
- Educational content that draws organic search
- Automated Drafts
- Drafts assembled from monitored content sources
- Content Sources
- Monitored sources feeding article material
- Brochures
- Print and digital promotional material
- Broadcast
- Mass messaging to members
- WhatsApp CRM
- Customer conversations managed in one inbox
- Multi-Account WhatsApp
- Several service numbers in one system
- Google Ads & Tracking
- Ad conversion measured through to the sale
- SEO Thumbnails
- Automatic preview images for shared links
Finance & Administration9 modules
- Transactions
- A record of every transaction in and out
- Revenue Reports
- Revenue by period, product, and outlet
- Sales Analytics
- Sales trends and buyer behaviour
- Bank Accounts
- Destination accounts for payment
- Users & Menus
- Staff accounts and admin navigation settings
- URL Redirects
- Preserves search ranking when page addresses change
- Rate Limiting
- Protection against excessive requests and abuse
- Backups
- Scheduled data backups
- Link Checker
- Detects broken links that damage SEO
Technology, in plain words
- Next.js
- A framework that builds site screens so pages open quickly
- Prisma
- A bridge so code reads and writes the database safely
- PostgreSQL
- Where all the system's records are stored and searched
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